Twitter = Unbelievable (We live in exponential times #2)

Twitter. Jonathan Ross (@Wossy) discusses Brand joining Twitter at about half 10. Wossy reveals Brand is ‘now on Twitter’ as @rustyrockets. EIGHTEEN MINUTES LATER he has nearly 2000 people following him. That is fucking unbelievable. Wow.

Measuring Digital Brand Activity

It shouldn’t be difficult to understand a decent piece of digital brand activity. But brand engagement online
remains somewhat of an enigma. Measurement runs up against numerous problems, including the context
specificity of online experience, the individuality of brand engagement, audience characteristics, individual
difference, the dynamics of brand communities in online interaction, and mutual contagion between online
and offline [...]