New Microsoft Bob McKnight Ads: Good? Not as good as Meeting a Walrus.

Now I’m far from a fan of Microsoft, but their new ad featuring Quiksilver CEO Bob McKnight is actually really good. It deals with the issues surrounding the recession in an innovative way, and the tsunami metaphor works nicely. I like the resolve too, with the emphasis being on a ‘co-opetitive’ future of collaboration, communication, [...]

Measuring Digital Brand Activity

It shouldn’t be difficult to understand a decent piece of digital brand activity. But brand engagement online
remains somewhat of an enigma. Measurement runs up against numerous problems, including the context
specificity of online experience, the individuality of brand engagement, audience characteristics, individual
difference, the dynamics of brand communities in online interaction, and mutual contagion between online
and offline [...]