Looking Cool…

I was told this morning by one of the professors at my University that she’d used me as an example in a seminar…as ‘an organisational ethnographer who dressed appropriately to study advertising agencies and creative businesses’…and told me ‘not to be offended’. I don’t think I was; it’s a compliment in a way I suppose [...]

My Key Themes: Bounded Creativity?

Note: This really is first draft stuff. It’s just a bunch of notes. So, the title of the thesis as it stands now is something like “Exploring Creative Processes in the [Digital?] Advertising Agency – Client Relationship: Insights from an Ethnographic Perspective”, but this changes most days, normally several times before breakfast (Or as Tony [...]

The General Idea

OK, so just to give you the general idea: My name is Joe, and I’m currently in the 2nd year of my PhD at Lancaster University, UK, studying creative processes and how they are managed in the advertising agency – client relationship (eg A B2B context). Whether its design, strategy, an idea, a communication I [...]