“Flow is the mental state of operation in which the person is fully immersed in what he or she is doing by a feeling of energized focus, full involvement, and success in the process of the activity”. According to Csíkszentmihályi, flow is this state achievable in work or play, characterized by the following seven requisites: [...]
Filed under: Digital Advertising Creativity | Tagged: Ad, Advertising, Agency, Creativity, Csíkszentmihályi, Culture, Digital, Flow, Management, Motivation, Organisation, Organization | 1 Comment »





