Thoughts on Delivering Creativity 1: Digital and Communicating Culture

Particularly for the digital agency, a website, blog or equivalent is perhaps the main touchpoint at their disposal for communicating culture to prospective clients and employees, as well as a device through which to reinforce culture internally. For example, a website can show off design skills, portfolios, clients, awards and individual creds. A blog gives the agency a voice and an opinion through the writings and musings of employees. It can be a useful way of generating new business, joining in to the ‘many-to-many’ conversations going on online. It provides a platform on which to communicate brand ideals, personality, business models and credentials. It should be carefully managed, contributing regularly to pertinent debates with other bloggers or agency professionals and interacting with the online community they are working with.

Further, technology forms culture through the way in which people can communicate with one another. In a lot of ways, the
culture in agencies has become much closer, where people are contactable at all times and in all places on the phone, online and through email. Design changes can be made on the fly, almost in real time by communicating over the internet. This brings a closeness to the interaction of cultures not contingent on physical interaction. However, it could perhaps also be considered to weaken cultures, if the only method of communication is virtual. In a lot of instances it is not necessary for partners working on a project to actually meet, although perhaps for a successful relationship, interpersonal chemistry should be sought in ‘real life’.

Essentially, more ways of communicating should result in more and better communication, not laziness: one of the many, speaking to the many, in many ways.


New URL and Design Section


It seems maybe pointless to say this on the blog itself, but it is nice to mention. I bought today for £10.40 for the year, which seemed reasonable and stops anyone else from buying it. Coincidentally, my previous design portfolio site ( is presently parked, and so I thought I could easily open up a design section through this blog, and that is what I have done: at, (Or click on the design tab at the top of the page) which I quite like really. It suggests there is more to me than just design, an allusion not made with the previous domain. Ah what a great weekend this truly is. Check it out anyway guys, and I will be updating the design section regularly with my portfolio of work.




I got this idea from Iain Tate who talks about having a peek at the ‘Computers behind blogs’, whereby you basically just upload a photo of your machine. Nice idea and resultant flickr group Computers Behind Blogs.


If you read blogs, and think that you’re getting everyday man’s opinion on stuff, like I do, don’t you think it should be considered that these people that blog actually have the audacity to blog in the first place?