Long Time No Blog

May and June have been pretty busy. Here’s some of the stuff I’ve been up to:

DELIVERING CREATIVITY
Series of Papers on Delivering Creativity: Coming Soon

DC

I’ve written a series of four papers around the topic of Delivering Creativity in an Advertising Creativity context, as a combined piece of PhD/Organisational Ethnography/Consultancy work. This has taken up the largest chunk of my time – and I’ve not really been able to blog anything on it as I’m tied up with a NDA and the work is being developed iteratively amongst myself, the agency and my professors. The papers cover topics including:

The Digital Advertising Industry Macro-Environment: Challenges, Boundaries and Systems
Digital and the Economic Climate
The Role of Organisational Culture in Delivering Creative Services: Tacit/Silent Running, Interpretive Repertoires and Communicating Creativity through Culture
A Systems View of Creativity
Bounded Creativity
Processes, Boundaries and Ownership in Delivering Creativity
Managing Relationships: Delivering Creativity through the Agency-Client Relationship; Managing Partners/Suppliers/Individuals

They are currently under review but will hopefully be rolled out over the next month or so. So, watch this space – I think they should be a good read.

WAGTALE EP
Design, Production, Music

DOS Screenshot

Wagtale completed their final Lancaster gigs in June alongside the timely release of their demo EP ‘Dreams of Spacestations’. We recorded and produced the six track album ourselves at the Jack Hylton studios in Lancaster. The tracks will be available online at http://www.myspace.com/wagtaleonline for a short while and you can order the EP by emailing me or twittering @joeadamfry, priced at £5, postage contingent.

BOBBY MCFERRIN
Singing on Stage at the Royal Festival Hall

Mention in Saturday 20 July’s Guardian as ‘a guy who wanted to sing a Britney Spears song’ in John Walter’s world music review. The gig was awesome, Ornette Coleman played – and singing with Bobby was one of the best things I’ve ever done I think.

“McFerrin never played it safe: he asked audience members on stage to dance while he devised a score. Another 10 volunteers went up to duet with him, including someone who knew the tune but not all the words to Over the Rainbow (McFerrin never worries about singing all the words); a guy who wanted to sing a Britney Spears song; and a girl whose indie wail worked beautifully with McFerrin’s chameleon-like bass riff”

If you’ve never heard of him – he’s the guy who released Don’t Worry Be Happy – this is the sort of thing he does live though. Watch it in HQ, it’s quite something.

GIGS
Hyde Park/Southbank Centre/Rock Werchter

In the past three weeks I have seen some of my favourite bands, and some classics as well. Rodriguez y Gabriella, Mogwai, Dave Matthews Band (twice), Oasis, Coldplay, The Killers, Bruce Springsteen, Metallica, Bloc Party, Bobby McFerrin, Jason Mraz, The Prodigy.

Managing the Creative Process: Boundaries, Ownership and Expectations

This is a paper I’m writing at the moment. Was looking for any thoughts.

Specifically it looks at managing the Creative Process with regard to Boundaries, Ownership and Expectations. That is, ‘boundaries’ between individuals / disciplines / strategies / organisations / cultures, and the ‘boundary objects’ linking them; ‘ownership’ as in how vested individuals or organisations are in a particular project / brand; and expectations as in managing expectations.

Further, the paper looks at intra-agency processes, and how issues of boundaries and disparities between ‘local worlds’ (eg different divisions within the organisation; different organisations) can affect the delivery of creative services in a sort of ‘Chinese Whispers’ sense. It attempts to remove the general consideration of ‘creativity’ as a ‘black-boxed’ process, with a ‘crudely imposed supply chain logic’ (Bilton, 2006) and more generally to integrate the ideas of ‘creativity’ and ‘management’.

This general idea is then extended to include inter-agency processes, and how the complexities underpinning the delivery of creativity extend vertically and horizontally through the value chain considering, for example, managing client expectations, and managing ownership over a project both at an individual and organisational level.

Hmmm….